The process of bookkeeping involves referring to source documents (items like bills, invoices and receipts) to record all financial transactions within your accounting system. A bookkeeper will typically review the source documents in order to post income transactions (sales), expense transactions, inventory transactions and other accounting transactions in your accounting software. A qualified bookkeeper will free up valuable time so you can focus on business development, management and strategic decision making. 

Accounting often includes bookkeeping but it can vary depending on the size of your organization. Accountants will prepare monthly, quarterly or yearly financial statements based on source documents (items like bank, credit card and loan statements) and the data prepared by your bookkeeper (if you have one). In some cases accountants will handle the bookkeeping and accounting functions as a consolidated service. Financial statements provide business owners with valuable information about their business performance including details on income, expenses, assets, liabilities and equity. Accountants often handle tax matters including payroll tax, sales tax and income tax. The process of accounting is usually focused on prior financial activity. 

A CFO is responsible for managing all financial operations. This often encompasses bookkeeping, accounting, tax and other related financial operations. A CFO will supervise the bookkeeping on a day-to-day and week-to-week basis. On a monthly basis a CFO will manage the preparation of financial statements, performance reports and additional business intelligence reporting and analysis (KPIs/Metrics) in select circumstances. A CFO is also often involved in the preparation of budgets, projections and forecasted financial statements. The CFO focuses on accounting and bookkeeping for prior periods with the goal of predicting (and adjusting) future performance to meet management requirements and provide value to stockholders.

A CFO provides great value for any business. Many CFOs prepare daily and weekly financial reports to monitor and improve business performance throughout the month. Detailed analysis and insight into strategic decisions for improving your business will often originate with the analysis completed by a CFO.  

A Virtual CFO is an affordable alternative for small and medium businesses in need of a Chief Financial Officer. Virtual CFO Services use cloud-based technologies to remotely complete all functions normally handled by a Chief Financial Officer. By utilizing technology a Virtual CFO can assist multiple small and medium sized businesses at a much lower cost than a full-time CFO. Most Virtual CFO services will handle all accounting, bookkeeping, payroll and tax functions allowing the business owner/manager to focus on strategic decision making and growth.

KPI stands for Key Performance Indicator(s). KPIs are various metrics used to analyze business performance. To generate KPI reporting and analysis you must have accurate accounting records and financial statements. Using that data a KPI report can be generated to provide far greater insight into your overall business financial health. KPI reports often present your financial statement data in an easy to read graphic format. A skilled business accountant or CFO can use the KPI reporting and analysis to predict and adjust future business performance. 

Our business accounting services cover the essential day-to-day financial operations of your company, including accurate bookkeeping, payroll processing, accounts payable/receivable management, financial statement preparation (P&L, Balance Sheet, Cash Flow), and ensuring compliance with regulations.

While today’s accounting software and automation technologies make it possible for many very small businesses to handle their own accounting internally you should ask yourself if that is really a wise decision. Do you have experience in accounting and bookkeeping? Do you know the difference between an asset, liability, equity item, income item or expense item? If you cannot answer with a resounding “YES” you probably should not do your own accounting and bookkeeping. 

Even if you can do your own accounting and bookkeeping you may be hit with a significant “Opportunity Cost”. You may be missing opportunities to grow and develop your business if you are spending your time on the day-to-day accounting and bookkeeping functions. 

A Fractional CFO provides high-level financial leadership and strategic guidance to your business on a part-time or as-needed basis, without the cost of a full-time executive. They focus on strategic financial planning, analysis, and decision-making to drive growth and profitability.

Our bookkeeping and accounting services are designed to be an affordable solution for small and medium sized businesses who are not yet ready for a CFO. 

Business intelligence is a fairly broad term that can encompass many different areas. For our purposes business intelligence refers to a deeper insight and understanding into the financial health and performance of your business. KPI reporting and analysis is a form of business intelligence. 

A Virtual CFO Service is the ideal solution for most small businesses. For an affordable price small businesses can access a greater level of advice, analysis and professionalism by partnering with a qualified virtual CFO service. Every business can benefit from a CFO or skilled business accounting and bookkeeping service.

Bookkeepers record daily financial transactions.

Accountants prepare financial statements, taxes, and ensure compliance.

A Fractional CFO goes beyond these roles to provide strategic oversight. They interpret financial data, offer forward-looking insights, manage cash flow, develop financial models, and help make executive-level decisions.

Hiring a Fractional CFO provides your business with strategic financial expertise at a fraction of the cost of a full-time CFO. They can help you improve profitability, optimize cash flow, make informed growth decisions, prepare for funding, and gain a clear understanding of your financial health without the overhead of an executive salary and benefits.

Our services are ideal for small to mid-sized businesses, startups, and growing companies that need sophisticated financial expertise but aren’t ready or don’t need a full-time finance executive. This often includes businesses experiencing rapid growth, seeking funding, or looking to improve profitability and operational efficiency.

We help businesses grow by optimizing cash flow, identifying profitable opportunities, developing scalable financial models, assisting with budgeting and forecasting, and providing data-driven insights for strategic decision-making. We also help prepare your financials for investor readiness.

Absolutely. While there’s an investment, our services are typically more cost-effective than hiring a full-time CFO or building an in-house finance team. More importantly, our strategic guidance often leads to significant savings through cost optimization, improved efficiency, increased profitability, and better financial decisions that prevent costly mistakes.

Our Virtual CFO Services are customized around your needs. If you have an existing bookkeeping system in place we will manage and monitor that team. If you do not have a system in place or if it is time for a chance we can provide bookkeeping services as part of your virtual CFO service plan.

Our engagements are customized to your specific needs. We start with a discovery call to understand your business, challenges, and goals. From there, we propose a tailored scope of work, which can range from ongoing monthly support to project-based engagements for specific initiatives like fundraising or M&A due diligence.

We aim to minimize disruption to your daily operations. Initially, there will be some time required for onboarding and understanding your current financial systems. Once set up, our services are designed to integrate seamlessly, requiring minimal ongoing time from your team, typically focused on providing necessary information and reviewing reports and recommendations.

While we primarily operate remotely, leveraging technology for efficient collaboration, we’re open to on-site visits for strategic meetings or during initial setup, as needed, and based on location. Our remote model allows us to serve clients efficiently regardless of geographical location.

The timeline for results varies based on your specific goals and the scope of engagement. You’ll typically start seeing improvements in financial clarity and reporting within the first few weeks or months, with strategic impacts on profitability and growth becoming evident over the subsequent quarters.

Our pricing is typically based on a monthly retainer model, tailored to the scope and complexity of the services required. We offer different tiers of support to accommodate various business sizes and needs. Project-based pricing is also available for specific initiatives. We’ll provide a transparent proposal after our initial discovery call.

We offer flexible engagement terms to suit your business. While some services may have an initial setup period, we aim for flexibility and typically work on [e.g., 3-month, 6-month, or month-to-month] agreements that can be adjusted as your needs evolve.

You’ll receive regular, customized financial reports, including detailed income statements, balance sheets, cash flow statements, and key performance indicator (KPI) dashboards. More importantly, we provide strategic insights and actionable recommendations based on these reports to help you make informed decisions.

We’re proficient with a wide range of accounting software, including QuickBooks Online (QBO), Xero, NetSuite, Sage, and various industry-specific platforms. We can adapt to your existing system or recommend the best solution for your business.

Data security and confidentiality are our top priorities. We utilize secure, encrypted platforms for all data sharing and storage, adhere strictly to data privacy regulations, and implement robust internal controls to protect your financial information.

We prioritize clear and consistent communication. We schedule regular meetings (weekly, bi-weekly, or monthly, depending on engagement) to review financials, discuss strategy, and address any questions. We’re also available via email and dedicated communication channels as needed.

Absolutely! We often collaborate seamlessly with your existing in-house bookkeepers, accountants, or external tax professionals. Our role is to complement their work by providing strategic oversight and higher-level financial analysis. We operate as an extension of your team.